a) The policy agenda is made up of issues that attract political attention. It is basically the "hot" or debated topics of a time.
b) National media sources often engage in setting the policy agenda. They do this by showing what people care about and covering the "topics of today" which are often what is or becomes the policy agenda.
c) The president tends to have an easier time getting media attention over congress because he is the only one. There are many congressman and only one president making it much more rare and, usually, important when he does something.
d) The difference between the viewing patterns of younger and older aged adults is very simple. The older the person, the more likely they watch nightly news and the younger the person, the less likely. Between 1974 and 2002 there has been a clear general trend towards less viewing. Significantly fewer people watch yet the age trend has remained.
e) Clearly the president's power to influence policy and reach his political objectives by way of mass media has decreased. This decrease has taken place due to a decline of viewership between 1974 and 2002.
No comments:
Post a Comment